Customer Journey
Artwork visitors, workshop visitors and people wanting to enquire were not given clear enough routes. The next useful action became less obvious once somebody moved beyond the opening section.
Client Result
4 workshops. 24 spaces. Filled in 2 days.
Jennie Picton's website investment was recovered in under two days after launch, alongside a measurable improvement in how people used the site.
Before The Rebuild
Useful content. A much harder journey than it needed to be.
Jennie's existing site already showed her artwork, workshops and projects. The audit did not recommend throwing that away. The problem was how the content was structured, prioritised and turned into clear next steps.
The Audit
What we found before rebuilding it.
The recommendation was a proper rebuild of the existing site, not because the content was bad, but because patching individual sections would leave the underlying visitor journey unresolved.
Workshops
One of the strongest opportunities on the site was harder to digest than it needed to be. Hierarchy, typography, imagery and calls to action needed to make the offer, audience and next step clearer.
Artwork & Projects
Jennie's work needed more visual weight. Images sometimes competed with oversized buttons and headings, while parts of the project experience still showed template or placeholder material.
Overall Presentation
An oversized header, inconsistent typography and buttons, accessibility concerns, missing footer structure and outdated template information collectively made the site feel less polished.
Recommendation
Keep the useful content. Rebuild the journey around it.
The goal was not simply to make the website look nicer. It was to make workshops easier to discover, give artwork more room to sell itself, create clearer enquiry routes and make the website more useful to Jennie instead of something she had to work around.
The Result
A business outcome first. Engagement evidence second.
The clearest result was commercial: four workshops with 24 total spaces filled within two days of launch.
What Changed
Make the website clearer, easier to use and easier to act on.
The work focused on a clearer website and a stronger visitor journey rather than treating visual polish as the result by itself.
Clearer Structure
Make it easier for visitors to understand the site and find the information that matters.
Easier Journey
Reduce friction between interest and the next useful action.
Measure the Change
Use real engagement and commercial outcomes to judge what happened after launch.
From Jennie
“My new website is clearer, easier to use and has already made a noticeable difference to my bookings.”
Jennie Picton · Artist & Teacher
Context
One genuine result, not a guaranteed outcome.
These figures describe Jennie's project. Results vary by business, offer, audience, traffic and what happens after launch. Convert77 does not guarantee the same commercial or engagement result for another website.
Your Website
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